Brand Manager Job Description and Its Duties


A brand manager is a person who analyzes brand positioning as well as consumer insights. He/she also helps shape & communicates vision & mission. The brand manager job description also includes translating the elements of the brand into plans as well as go-to-market strategies.

Brand Manager Job Description Template

We are hiring a brand manager now. In this role, he/she helps us to build our brand and raises brand awareness. A brand manager also works across all organization levels & departments to find what makes us unique & tells it to the world.

In this brand manager job description template, we will also talk about what is required to fulfill this job. To be a brand manager, you must be creative. Having a strategic mind and experience in implementing brand campaigns targeted will also belong to the requirements to be met.

Brand Manager Job Responsibilities

A brand manager is responsible for many tasks & duties. Some of the responsibilities are to shape the outward image of our company. What you need to do is to uncover consumer insights & also deliver innovative campaigns of marketing. The detailed brand manager job responsibilities are here:

  • Analyzes brand positioning as well as consumer insights
  • Shapes and communicates our company’s vision & mission
  • Translates the elements of brand into plans & go-to-market strategies
  • Manages a marketing team that works on brand initiatives
  • Leads creative development for motivating the target audience to take action
  • Establishes performance specifications, price & cost parameters, sales estimates, and market applications
  • Measures and reports performance of marketing campaigns
  • Assesses KPIs and ROI
  • Monitors competitors’ activities, researches consumer markets and tracks market trends
  • Monitors product distribution as well as consumer reactions
  • Devises innovative growth strategies
  • Aligns the company around the choices, tactics, and direction of the brand

Brand Manager Job Requirements

To fulfill this job, it requires some qualifications related to experience, ability, skill, etc. If you are creative, have a strategic mind, and possess the experience to implement targeted brand campaigns, we want to meet you for an interview. Here are the detailed brand manager job responsibilities:

  • Proven work experience as an associate brand manager or brand manager
  • Ability to develop marketing and brand strategies
  • Ability to tell recommendations to executives
  • Experience to identify target audience & device effective campaigns
  • Good understanding of the marketing mix
  • Good analytical skills with a creative mind
  • An affinity for numbers
  • Data-driven thinking
  • Great skills in communication
  • Up-to-date with the newest trends as well as marketing best practices
  • Degree in a related field especially in marketing

Brand Manager FAQs

Can I edit the posted job description here?

Yes, you can. Just feel free to tailor this editable brand manager job description template to fit your needs.

Do you have interview questions for a brand manager?

Besides the brand manager job description, a collection of interview questions can also be found on this web.


Similar Posts: