Content marketing has been proven to create great outcomes for businesses. For example, content marketing develops three times more lead at a lower cost compared to traditional marketing. But the problem is how you would perform your content marketing for your business when the competitions are going crazy? Honestly, the first thing that you need to do is to create a content marketing plan template.
How to Create a Content Marketing Plan
Well, creating such a great content marketing plan is not as easy as it seems. You need to make a great strategy, so you could generate great results from your content marketing plan. Hence, below are several tips to create a content marketing plan that hopefully could inspire you.
- Bring out a content audit
To create a great marketing plan, you need an audit to determine your latest performance and to give insight into what works and what doesn’t. This knowledge, later on, will help you to map out your content marketing strategy. When bringing out an audit you need to check some details such as top and low performing content, content publishing frequency, and ranking keywords.
- Set content marketing goals and objectives
No matter how effective your contents marketing is, you most likely won’t get ROI when you don’t even set targets or goals. Without goals or targets, your marketing activities will easily lose focus and it will become difficult to judge its success or even failure. Commonly, content marketing is being used to achieve several goals such as brand awareness, lead nurturing, lead acquisition, sales, and customer acquisition.
- Carry out audience research
Another important element in creating a content marketing plan template is knowing exactly who you are targeting with your content. You need to know who you are trying to deliver your content to. You also need to know what are their favorite contents and most importantly you also need to know what kind of content you should make. That is why you need to do audience research and then you could be able to make buyers persona.
- Decide upon the content that you should publish
Essentially, the content was identical to written content. However, as years passed there are a lot of content formats that have increased in popularity. Beside written content here are some other contents such as video graphics, podcasts, video, webinars, and also presentations. Choose ones that suit best with your certain audiences.
- Create a content calendar
One key success to attract your audience is the consistency of you in producing your content. It takes time to accomplish outcome with content marketing and you need to deliver a great content experience consistently to grow. Thus, a content calendar will aid you in planning your content publishing at your propounded frequency.
- Have plans for content promotion
Another crucial part of creating a content marketing plan template is promoting your content. You should take your time to promote your content. Besides that, you will also need a platform to promote your content and you really should pick the one that could help you to reach a lot more audiences. Some kind of platform that you could choose such as social media, search engines, email, advertising, forums, and also guest post.